Report: Email volume up 11%, most opens now on mobile - Email Marketing - BizReport http://t.co/KO6QWmHPIU
June 11, 2013
Report: Email volume up 11%, most opens now on mobile
This trend underscores the need for brands to optimize email messages for multiple screens. The Experian report also shows: * 59% of CPG brands saw 'statistically significant' unique clicks (Q1 2013) * 53% of CPG brands saw 'statistically significant' email open increases * 63% of media/entertainment brands also saw a significant upswing in email opens Meanwhile, a trend brands may want to take advantage of: Gifting.


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